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The FDA approved the reb-A, which led to the high-profile entry of stevia-based products, being favored by consumers.In 2010, the FDA approved the fruit as a sweetener, although the growth potential of the product remains to be seen, but its natural characteristics and current consumer purchase decision is consistent for consumers who like natural food and drinks, calorie content may not be a stumbling block, for example, agave honey is a high calorie material, but as a high fructose corn syrup (a HFCS natural alternative, is being more widely recognized.
Demand for sweetener alternatives in the United States will grow at a rate of 3.3% a year, according to a new report from market research firm Freedonia, Sweetener Alternative, from now until 2015. This is because the sweetener substitution, led by the stevia extract rebiana-A reb-A, is much more widely used, and the market penetration rate is constantly increasing. The sales volume for the sweetener replacement market will reach $1.4 billion in three years, the report said.
Mature market segments, such as high-powered sweeteners (e. g., aspartame) and polyol (such as sorbitol), serve their respective markets, as consumers continue to pursue low-calorie foods and beverages.The growth momentum will remain healthy, but the growth momentum will be more constrained.Other low-calorie artificial sweeteners, including honey and 3 * * sucrose, and low-calorie polyols, such as erythritol and xylitol, will continue to gain greater benefits.
But high-power sweeteners will remain the largest product category in the sweetener replacement market, although dragged down by a decline in the soft drink market.This advantage comes from its continued dominance of the large market for low-calorie soft drinks and table sweeteners.Aspartame will continue to take the lead in the low-calorie soft drinks market, while the table sweetener market will continue to be dominated by 3 * * sucrose.While the use of these high-powered sweeteners is much lower in other areas, growth can also maintain healthy momentum.
Consumers to the reasonable processing of raw material favor, speech pointed out. Will drive the growth of sweeteners with a "natural" point of sale. While Freedonia predicts that new natural sweetener alternatives will still have a relatively small share of the entire market, they will grow the fastest and attract great interest from food and beverage processors and consumers.