普华甜菊糖
PUHUA STEVIA
PUHUA STEVIA
release time：2020-06-08 2517People browsing
The market news about stevia suppliers in the international market is almost invariably all about spectrum co and GLG.Saint wang and Wilder are not in much news about positioning the US market.Every time we focus on spectrum and GLG in the international market, we have to make us meditate.The same stevia glycoproduction enterprise, the same main raw material base positioning in China, and what is the fundamental difference with our local enterprises?In the international market, they seem to build up the sales channels and cooperation channels, just because they are foreign enterprises?I think, this is definitely not the right answer.Specco and GLG's advantage is not just using multi-directional investment to obtain industrial supply chains such as breeding, cultivation and plant construction.More advantages come from their familiarity with international market regulations, progress and diversification of international market strategies.I strive to build cooperation with big customers, and focus on the global market layout, constantly enclosure.Such action, decision and speed is not any of China's domestic enterprises can match it.
The door of the United States has been opened, and the door of Europe has been gradually opened, with such a large market, such an attractive competition field, whether Chinese enterprises can deliver a wonderful answer. While observing and analyzing the market strategies of these two giants, we cannot forget to learn from our peers. Domestic enterprises should also examine their own advantages, can not be ignored in the internal work cultivation, but also can not contain their dreams, the international market should have more place for stevia to supply enterprises!
Such a market opportunity has not come easily, China's stevia manufacturers look forward to too long, waiting for too long.The opportunity comes, how to grasp the customer, how to explore the market, how to establish product competitiveness, this is afraid that every decision maker day and night thinking about the problem.
If the product quality of the enterprise is enough to meet the needs of the United States and even the European market, and if the international market development personnel of the enterprise have sufficient negotiation ability, in fact, Chinese enterprises can consider establishing sales authorization with some characteristic countries.This will not only save the funds of Chinese enterprises, but also be easier to benefit and reach a long-term cooperation strategy.With their own product characteristics, production line advantage, in addition to the price advantage will also be an important factor that has to be considered.Establish direct channels to international customers.Simpler export and trade may be easier for companies, and easier to deploy the next strategy in a timely manner.
At present, China's traditional stevia manufacturers have a low overall familiarity with the international market. If they can build a local team in the main positioning development market, it can not be said to be a market strategy worth considering.The U. S. market is now becoming white-hot. Despite the partnerships between Specisco and Cargill and sweetener demand giants, other American food and beverage companies do not necessarily need brands for still expensive well-known stevia brands.If Chinese enterprises have the GRAS identity consent of FDA, then it is also feasible to explore the market in the United States and outside the United States with the price advantage.
Reduce the cost is the only way to stevia currently with zero calories, natural attention, such as attract consumers, attract downstream buyers, but stevia to occupy aspartame, three * * sucrose market, must pass the price, the current American market of stevia (brand) for $300 / kg, for American consumers, still expensive. Stevia glycoside, not only natural, not only healthy, but also cheap. The goal of cheap aspartame and three * * sucrose may be the goal of the whole stevia glycoside supply company. Therefore, from now on, if you do not optimize the process and reduce the cost strategy, it may be slow or even more shot.
